Seven years since Tottenham Hotspur moved into their state-of-the-art north London home, and the stadium still carries no sponsor's name — an unusual gap given how lucrative such deals typically are for Premier League clubs.
According to BBC Sport's Ask Me Anything team, who addressed the puzzle directly, Spurs have simply yet to strike an agreement they're satisfied with, despite the ground's obvious commercial appeal.
The BBC piece doesn't detail specific failed negotiations or target figures, but frames it as a case of Tottenham holding out rather than being overlooked by potential backers. For a stadium regarded as one of the most impressive in world football, the continued absence of a naming-rights partner remains something of a curiosity — and, as BBC Sport notes, a question fans keep asking.