Liverpool are set for a bumper new shirt sponsorship deal, according to BBC News, with Turkish Airlines poised to replace Standard Chartered as front-of-shirt partner from the start of the 2027-28 season.
The five-year agreement is reportedly worth £300m in total, translating to more than £60m per season — a significant jump on the existing £50m-a-year arrangement with Standard Chartered, the bank that has been Liverpool's shirt sponsor since 2010.
The switch underlines the growing commercial power of Premier League clubs, with Liverpool set to command one of the most lucrative sponsorship deals in English football once the new contract begins. While Standard Chartered's long-running association with the club will continue for the time being, the report indicates the Merseyside outfit are already looking ahead to a new commercial era with the Turkish flag carrier as their next major partner.