Premier League shirts are set for a fresh look this season, according to BBC Sport, after clubs voted to remove gambling companies from the front of jerseys.
The self-imposed ban marks the end of an era in English top-flight sponsorship, with betting firms long a fixture of matchday shirts across the division. BBC Sport traces the history of that relationship and details which brands are stepping in to fill the void left by the departing bookmakers.
While specifics of individual club deals are covered in the piece, the headline takeaway is clear: as the new campaign begins, fans will notice a shift away from the gambling logos that have dominated Premier League kits for years, replaced by sponsors from other industries.
The move reflects growing scrutiny around gambling advertising in football, though the BBC report focuses primarily on the practical changes to shirt sponsorship rather than the wider debate. For now, it's a visual reset — a Premier League season where the front-of-shirt space tells a very different sponsorship story than in seasons past.