Jersey Mike's start sponsorship of EFL Trophy

American sandwich chain Jersey Mike's has been announced as the new title sponsor of the EFL Trophy, according to BBC News.

The competition, which features clubs from League One and League Two alongside invited Category One academy sides, will now carry the brand's name as part of the sponsorship deal.

Jersey Mike's growing presence in the UK reflects the sub chain's wider push into British sport and consumer markets, though further financial or contractual details of the arrangement have not been disclosed.