London Stadium's operators are reportedly looking to host more concerts and fewer sporting fixtures in a bid to plug the venue's substantial financial losses, according to BBC News.
The stadium, which serves as West Ham United's home ground, has been running at a significant deficit, with losses cited at around £19m. To help balance the books, those in charge of the venue want to lean more heavily on the lucrative concert circuit rather than sporting events, which are understood to generate less income for the stadium.
The London Stadium has long faced scrutiny over its running costs since becoming West Ham's home following the 2012 Olympics, with the shift in strategy suggesting a rethink of how the venue can be made financially sustainable going forward. Full details on the scale of the changes, and how they might affect the Hammers' own use of the ground, have not yet been confirmed.